I've worked with Gustavo in different capacity and look back at this time with only positive memories. Gustavo is not only extremely competent in his field, thorough, reliable and effective, he developed and executed new initiatives with perfection. On top of that he is a respected team leader and wonderful team player.

Gustavo is a very insightful, analytical, and “partnerial” senior executive. He’s got an uncanny ability to simplify and solve complex problems, to entertain while educating, and connect and sell to a range of audiences. Have enjoyed watching him in action.

I worked with Gustavo for many years during his time with A&E Latin America. He is an excellent strategic thinker and communicator, with a great ability to present complex topics in an understandable and entertaining manner.

During the time Gustavo joined us at Disney Consumer Products Latin America, it became clear that he was destined for a very successful career. Gustavo combines the strengths of clear and strategic thinking, excellent communication skills, and high emotional intelligence. I had the opportunity to work closely with him and see his consistent contributions. He is a huge asset to any team and organization.

“There are few people like Gustavo in our industry, with his depth and breadth of experience, who can always be relied upon to thoroughly analyse situations, develop strong strategies and generate impactful ideas that deliver meaningful outcomes. He's equally comfortable in a network environment with senior level executives, alongside creative executives, guiding ideas and generating creative products, and with external partners like brand and marketing partners, making him a valuable asset to help bring groups together to deliver results. In my many years of experience, his loyalty and ability to navigate complex situations helped us achieve outsized results.”

Gustavo is an outstanding media professional. We collaborated as colleagues at Univision for over 7 years, where Gustavo lead Programming Research and Strategy. Gustavo led the team which combined top-notch analytical skills with market and consumer insights to help content leaders make successful decisions. He was able to successfully operate in an environment of compressed decision-making timelines which required the right mix of data and instinct. During his tenure the company achieved aggressive ratings growth and he was instrumental in the acquisition of new content which delivered audience growth. He is a purpose-driven leader with an incredible work ethic and commitment to delivering results while inspiring and challenging his team. Our teams worked together in numerous projects, with excellent results.

Gustavo Ordoñez es una persona extraordinaria. Combina dos cualidades difíciles de encontrar: calidad profesional y excelencia humana. Sin duda un ser humano sumamente completo y plagado de virtudes.

I had known Gustavo, for 28 years, when he began to work in Coca-Cola when I moved to Panamerican Beverage, Coca-Cola's bottler in Colombia, I recommend his hiring to the Company. I recognized his analytical skills, his ability in communication, and the excellent relationship with different constituencies achieving outstanding results.

I had the pleasure of working with Gustavo at Univision in 20017-18 while he oversaw program strategy and research. He has the unique skill set to use his qualitative and quantitative research skills in the very artistic realm of video entertainment. In addition to getting to know him personally and observing his very professional managerial style, I observed that the research team he trained held him in high regard. He made this newcomer feel totally welcome and his approach to workplace and personal relationships made for very productive collaborative efforts. That combination of skills is very unique, and I'm glad for the time we worked together.

I have personally known Gustavo for more than 10 years and marveled at his leadership and organizational skills specially with the Marriage Covenant Ministries at the Church of the Little Flower. He has shown great abilities to motivate and get the most of all volunteers involved in the operation of the weekend retreats for married couples. Additionally, Gustavo is also an accomplished speaker delivering his message in a very caring and charismatic way to all team members and participants. I will not hesitate and strongly recommend him to take on any task no matter how daunting it is.

I've had the honor and pleasure to work alongside and learn from Gustavo for nearly seven years. I have witnessed how Gustavo’s unique talents go beyond his keen eye for data and detail as he effectively and eloquently transforms data into actionable insights. He is an expert at seeing the forest through the trees, predicting what’s around the corner, and synthesizing situations to their core drivers. Gustavo’s insights-driven approach and gift of storytelling allows him to secure a meaningful and influential seat at every table. This has been and will always be invaluable for developing and evolving strategy, while navigating complex disruptions in the industry and company structures. Gustavo is the transformational leader that we all need to bridge generations of talent and schools of thought. In today’s world, Gustavo’s style of inclusion is key to creating a culture of cohesion and shared purpose. He is the leader you want to follow, as everything he does is tied back to a clear mission. He cares about the people he works with and instills a culture where the team cares about and collaborates with each other, and genuinely wants to see each other grow and succeed. As a leader and a boss, Gustavo is one of a kind.

I have known Gustavo for roughly 7 years, first as my colleague and then as my direct supervisor. Gustavo has a keen analytical mind and big picture strategic thinking, skills that allowed him to succeed first in leading Programming Research at Univision, and then Programming Strategy across Univision, UniMas, and Galavision. He is a data and insights-driven professional, being quick to pivot and flexing to changing circumstances and competitive environments, which is critical in programming. Most importantly, Gustavo leads with empathy and integrity, and builds a culture of collaboration, camaraderie, and team spirit that adds to his successes. He genuinely cares and fosters development for everyone in his team, and is constantly looking for new ways to innovate and encourage innovation. Gustavo brought significant value to his role, the business, and his team during his time at Univision.

I had the privilege and honor to work with Gustavo for over five years at Univision. He is strategic, data driven, and is also very intuitive which is extremely important in our industry. Gustavo has a special gift of storytelling, always connecting with his audience while they hang on every word he says. He is also a ‘human calculator’ and spews out calculations and numbers like no one I’ve ever met! Gustavo is a leader that teaches, influences, and inspires. He is invested in his team and is committed to their professional and personal growth. Gustavo is a leader that truly and genuinely cares about everyone on his team and that’s a quality that sets him apart from the rest.

I had the pleasure of working with Gustavo during my executive search for the SVP Research role for Univision Communications. It became apparent very quickly in the process that Gustavo would emerge as the candidate of choice for the high-profile role. Gustavo's high intellect, business savvy and strategy orientation make him one of the media industry's leading executives. He is innovative, bringing new and refreshing ideas to complex problems. He has a high emotional intelligence. His warm and engaging mannerism is invigorating. Throughout the years we've enjoyed many thought provoking conversations about the business. Gustavo is truly one of the industry's best. 

Gustavo is one of the most talented strategic thinkers I know. While doing our undergraduate work, we joined in multiple projects writing on systems theory, organizational theory, marketing and statistics. Gustavo demonstrated that he’s an outstanding team player, both challenging and supporting, has unique abilities to extract deep insights from data and intuition, leverages his creativity and ability for integrated thinking to solve problems, and is a powerful communicator. He achieved tremendous academic success and was an example to all of his classmates. Gustavo and I have remained friends despite living far apart for the last 25 years, and I would be happy to vouch for his character, dedication, conviction and integrity. He’s also a lot of fun to be around and has an infectious positive mindset.

I met Gustavo as my client, and I think it says a great deal about him as a leader that I chose to join his organization when offered the opportunity. Gustavo is results-oriented, data-driven & consumer-first, especially in the face of many obstacles we faced together. As the head of news programming research on his team, I was given the latitude and support to tackle big challenges, and I'm proud of the team we built together due in large part to Gustavo's executive sponsorship and example.