Practical input to help your brand, your content or your campaigns better address a diversified set of Hispanic needs. Hispanics are changing the face of America at a rapid rate. According to PEW Research center, Hispanics today have surpassed 60 million and have accounted for more than half of total US population growth since 2010. Our goal is to inspire your teams to solve one of the greatest challenges today: without Hispanics, America’s Corporations can’t grow and compete.
2. Consumer Insights, Research and Analytics.
Custom research design, market opportunity assessment, product portfolio analysis, competitive benchmarking, partnership and alliance strategy, business case development and go-to-market execution.
3. Strategic Thinking & Implementation:
Discernment of organizational strategies through broad collaboration and input across multiple areas. Creation of strategy and improvement of business value through the operationalization of research insights. Assistance in conducting product portfolio analysis, goal/KPI development, process improvement, integration planning, work stream formation, executive governance structure and program oversight model.
4. Scripted Content Development, Acquisitions and Promotion.
We can help you assess strategic content alignment and review storylines and script development. We can also assist with the launch of campaign concepts, story flow charts and identification of dramatic twists for daily/weekly promotion.
5. Original Production consulting- Entertainment, News, Sports and Digital.
Situational review, strategic formulation to build a brand experience in the market enhancing performance and product engagement. Implementation and follow up to drive results.
6. Leadership & Talent Development.
We can assist you to either retain or attract, train and onboard a culturally and geographically diverse group of new talent familiar with Hispanics. We will enable environments where leaders are encouraged and developed upon establishing clear accountabilities as well as areas of collaboration and responsibility.
7. Graphic & Brand Design and Experiential Event Marketing:
Provided through alliances with companies that offer the best solutions and Hispanic expertise.
8. Interim Executive Leadership:
Chief Content & Programming Officer, Chief Brand Strategy Officer, Head of Research and Business Strategy, Head of Special Projects- Office of the CEO
Our Experience
We are fortunate and proud to have grown our knowledge and expertise with the following iconic brands.
