who we are
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MEET

GUSTAVO ORDONEZ,

Our Founding Principal

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Gustavo Ordonez, is a dynamic international media and insights leader with proven expertise creating strategy and improving business value through the operationalization of research insights. He drives results through the combination of strategic thinking, proven models and frameworks, product management acumen and hands-on problem solving. Over his 30-year career, he has led geographically and culturally diverse teams to evaluate business context and steer transformation by envisioning and articulating how to optimally capture new opportunities and drive sustainable growth.
• Research & analytics

 

• Balancing competing priorities

 

• Creating & innovating

 

• Customer centricity
• Strategizing, planning & budgeting

 

• Selling & promoting

 

• Thinking of new approaches

 

• Org change & leadership
• Project management

 

• Resiliency & adaptability

 

• Mentoring & teaching

 

• Process improvement

Professional Experience

Media Optik Consulting LLC    

2020 – Present        

-Principal 

Univision

2013 – 2020

-Senior Vice President, Programming

-Senior Vice President, Content Strategy & Research

A+E Networks/OLE communications.

2001 – 2013

-Senior VP of Corporate Strategy & Research

-VP of Ad Sales/ Director of Research & Sales Strategy

-Brand Manager History Channel.

The Walt Disney Company  

1997 – 2001

-New Media and Research Manager- US

-Regional Marketing Manager-Colombia

McDonald’s  

1996 – 1997

-Marketing Manager

The Coca Cola Company 

1992 – 1996

-Key Account Manager

-Research Marketing Manager

Our experience

We are fortunate and proud to have grown our knowledge and expertise with the following iconic brands.